A fuel treatment made in Edmonton for trucking fleets, mine sites and farms. Add it before you fill, and see what it could mean for your fuel bill.
BFL CEO Stan Larson on the family formula behind Rocket Juice Diesel Enhancer.
Brilliant Fuel Labs makes Rocket Juice Diesel Enhancer, a fuel treatment for heavy-duty, high-load diesel engines. We sell it directly to the people who run those engines: trucking fleets, mine sites, farms and industrial operators across Western Canada.
Using it is simple. Add Rocket Juice to your tank before you fill, then fuel the way you always do. There's nothing to install and no change to your routine.
Diesel is one of the biggest costs in any heavy-duty operation, and it's one most operators watch every month. We built Rocket Juice for those operators, and we built this site to help you see your own numbers. Every page has a fuel cost calculator, so you can enter your fleet, your kilometres or hours and your diesel price, and see your annual fuel spend alongside our 15% savings estimate.
We're an Edmonton company with roots in heavy equipment. Our leadership brings Red Seal journeyman experience, and the formula behind Rocket Juice comes from our CEO, Stan Larson. Watch Stan tell that story in the video above.
Because we sell direct, you deal with the people who make the product. Call us with a question and you'll talk to someone who can help with sizes, dosing and delivery.
Every industry fuels differently. Trucking fleets split between cardlocks on the road and yard tanks at home. Mine sites run large storage in remote locations, where every delivery is planned. Farms fuel from a tank in the yard and run hard during seeding and harvest. Each of our industry pages explains how Rocket Juice fits that pattern, which sizes make sense and how to dose them, with a calculator set up using typical figures for that industry.
We also work with construction, municipal and industrial customers. If you run diesel engines, contact us and we'll talk through your setup.
Slide or type your own numbers. The starting values are typical figures for a Class 8 highway fleet; the sources are listed under the calculator.
Your fleet
Estimated fuel savings per year
$0At of an annual fuel cost of $0
Estimate only, based on the numbers you enter and typical industry figures. Actual results vary.
Contact us for a quoteThe calculator takes your fleet size, kilometres per unit, fuel use and diesel price to work out your annual diesel spend. It then applies a 15% factor, our planning estimate, to show what Rocket Juice Diesel Enhancer could save. Change any number and the results update instantly.
Your own result depends on your equipment, routes, loads, fuel and conditions, so results vary. If you'd like to talk through your numbers, send them to us with a quote request and we'll come back with a recommendation and bulk pricing.
One Alberta customer who runs diesel trucks shared his numbers. With diesel at $2.30/L, he worked out a saving of about 57¢ per litre, roughly 25%, after adding Rocket Juice Diesel Enhancer to his routine. After the cost of Rocket Juice, about 7.5¢/L, that's around 50¢ per litre net.
One customer's experience. Results vary with equipment, duty cycle, fuel and conditions. Our calculator uses a more conservative 15% estimate.
Add Rocket Juice Diesel Enhancer to the tank before you fill.
Fill as usual, at the cardlock or from your yard tank.
Get back to work. Reorder in the size that fits.
Not sure how much to add for your tank size? Call 1-780-723-0301 and we'll give you a dosing chart for each of your units. For bulk storage, the easiest routine is to treat the tank when a delivery arrives, so every unit fuelled from it gets treated fuel. For cardlock fuelling, keep a jug in the cab.
Store containers sealed, upright and out of direct sunlight, and follow the label and the Safety Data Sheet. We're happy to send the SDS any time.
Every size is in the shop with its price. Good for owner-operators and small fleets.
Running a fleet, a site or a large farm? Tell us your volume and we'll quote bulk pricing.
Larger operations can call us to plan sizes, dosing and a bulk quote, or ask about a free trial.
Most customers start small. An owner-operator might buy a single 1 L jug or a 4 L to try in one truck. A fleet manager might order a 19 L pail for a handful of units and track fuel use the same way they always do. Once they're comfortable, they move to barrels or totes, which keep handling down and make dosing from a yard tank simple.
If you'd rather talk first, call 1-780-723-0301. We'll ask about your equipment, how much diesel you go through in a month, where you fuel and how you store fuel. With that we can recommend a size, give you a dosing chart for each unit and quote a bulk price with delivery or pickup from our Edmonton location.
For larger operations, we're flexible about timing, so we can schedule orders around seeding, harvest, spring break-up or your busiest hauling months.
Whichever way you start, you'll deal with the same small team from first call to reorder.
Prices are listed in the shop in Canadian dollars. Buying for a fleet, a mine site or a farm operation? Ask us for bulk pricing.
$75.00
One truck or a top-up.
$1,125.00
A case for the shop shelf or service truck.
$300.00
A step up for small fleets.
$1,368.00
Pails for small fleets and shops.
$11,838.00
Barrels for yards fuelling several units.
$57,750.00
Totes for bulk fuel storage.
Prices as listed on the shop page on Oct 25, 2026. The shop always shows the current price.
Our winter diesel treatment, like Rocket Juice Diesel Enhancer for cold conditions. Use it instead of Rocket Juice in winter, not together. Typical dose: 1 L per 1,000 L of diesel, confirm with us. Available by quote.
An Alberta company, close to the fleets, mines and farms we serve.
Made for high-load diesel work, not general retail.
Talk to the people who make the product, with straightforward pricing.
One number for sizes, dosing, reorders and bulk quotes. Large customers can ask about a free trial.
We're a focused team, and that's deliberate. Selling direct means we can keep our prices clear, listed in the shop for anyone to see, and give bulk buyers a quote that reflects their volume. It also means we hear directly from the people using Rocket Juice, which feeds straight into how we work.
If you're considering Rocket Juice across a large fleet, contact us to talk about what would work for you.
Learn more about our story on the About Us page, or read our blog for practical articles on diesel, fuelling and fleet costs.
A fuel treatment for heavy-duty diesel engines, made by Brilliant Fuel Labs in Edmonton. You add it before you fill your tank.
1 L jugs (single or a case of 15), 4 L, 19 L pails, 205 L barrels and 1,000 L totes. All are listed in the shop with prices.
Yes. Contact us with your monthly diesel volume and we'll send a quote.
Products are shipped across Canada, with pickup available at 18215 114 Ave NW #101, Edmonton.
Shop online at listed prices, or contact us for bulk pricing on pails, barrels and totes.
