Why fleets, mine sites and farm operations choose Rocket Juice Diesel Enhancer: built for heavy-duty diesel, made in Edmonton and shipped across Canada.
Brilliant Fuel Labs Inc. delivers quality-driven performance, ensuring mining operations, diesel equipment, and heavy-duty fleets stay operational, efficient, and fully optimized — with a strong commitment to customer satisfaction and long-term partnership.
Rocket Juice Diesel Enhancer is a fuel treatment for diesel engines. You add it to the tank before you fill, and the incoming diesel mixes it through. There's no equipment to install and no change to how your crew fuels, at the cardlock or from your own bulk tank.
Diesel is one of the biggest costs in trucking, mining and agriculture, and the equipment that burns it is expensive to keep running. Every hour a haul truck, tractor or highway unit spends waiting for parts or service is an hour it isn't working. That's the problem we set out to address.
We are a small Edmonton company with deep roots in heavy equipment, and our leadership includes Red Seal journeyman experience. We'd rather talk through how your operation runs, what you fuel, how often and from where, than sell a one-size-fits-all product. That's why this page sets out what Rocket Juice is designed to do, and how it compares with the retail additives you might find on a store shelf.
Read through the benefits below, compare the two approaches in the table, then use the calculator to see what diesel costs your fleet each year. When you're ready, shop online at listed prices or contact us for a quote on bulk sizes.
Each benefit below is how we describe the product today. Open any card to read more about what it means for your operation.
Maintains fuel flow and engine reliability in extreme sub-zero conditions — delivering consistent quality when it matters most.
Alberta fleets run through months where the temperature sits well below zero. This benefit is about keeping equipment working through that season with the same routine your crew already uses. For the hardest cold snaps, ask us about Anti-Gel Rocket Juice, which is used instead of Rocket Juice Diesel Enhancer during deep cold, not together with it.
Reduces deposits, protects critical components, and extends filter life — ensuring long-term quality performance and customer satisfaction.
A fuel system is a chain of parts that all depend on clean fuel: the tank, lines, filters, pump and injectors. Rocket Juice Diesel Enhancer is a fuel treatment designed to support that whole chain, and it goes in with the fuel, so there's nothing to install.
Minimizes wear and reduces maintenance downtime — maximizing uptime and operational efficiency.
For a fleet, a unit sitting in the shop is a unit that isn't earning. We designed Rocket Juice around uptime, because that is what fleet managers, mine maintenance planners and farm operators tell us matters most.
Lab-tested and continuously improved formulations to guarantee evolving quality standards and long-term performance
We keep working on the product. Feedback from the operators who use it every day shapes how we make it and how we support it.
Flexible, scalable solutions adapted to fleets of any size and complex mining operations — built through close, long-term collaboration.
An owner-operator with one truck and a mine with a yard full of haul trucks need different container sizes, dosing routines and ordering schedules. We help you set up the one that fits.
Faster delivery, better supply reliability, and cost efficiency — supporting strong, long-term partnerships.
Rocket Juice Diesel Enhancer is made in Edmonton and shipped across Canada. Customers nearby can pick up from 18215 114 Ave NW #101, and regular customers can set up a reorder schedule that matches their fuel deliveries.
Those three ideas guide how we make Rocket Juice Diesel Enhancer and how we work with every customer, from one truck to a full mine fleet.
Not all fuel additives are made for the same job. Most products on a retail shelf are designed for consumer or light-duty use. Rocket Juice was made for heavy-duty fleets. Here is how the two approaches compare across thirteen performance areas.
| Performance area | Rocket Juice Diesel EnhancerSM | Generic diesel additives |
|---|---|---|
| Intended application | Engineered specifically for mining & trucking fleets | Primarily designed for consumer or light-duty use |
| Formulation approach | Fuel conditioning focused on combustion dynamics | Detergents or single-function treatments |
| Combustion efficiency | Promotes cleaner, more complete combustion under load | Limited impact on combustion characteristics |
| Carbon & soot formation | Actively reduces carbon carryover into exhaust stream | Often treats symptoms rather than root causes |
| Injector cleanliness | Supports long-term injector cleanliness | Short-term cleaning effects |
| DPF system impact | Extends DPF service life | May not address DPF loading |
| Forced regeneration | Reduces frequency of forced regens | Little to no impact |
| Sensor reliability | Helps maintain exhaust sensor accuracy | Sensors may still foul over time |
| Fuel quality variability | Performs under variable and cold-weather fuel conditions | Performance often degrades with fuel variability |
| Duty cycle suitability | Built for high-load, continuous operation | Not optimized for heavy-duty cycles |
| Maintenance cost impact | Reduces emissions-system maintenance burden | Limited maintenance cost reduction |
| Fleet economics | Designed to deliver measurable ROI at fleet scale | Incremental benefits at unit level |
| Product philosophy | Operational performance & uptime focused | Retail additive mindset |
Comparison as published on this page. “Generic diesel additives” describes the general retail category, not any specific brand.
How to read this comparison. The left column names the performance area. The middle column describes how Rocket Juice Diesel Enhancer is designed to work in that area, and the right column describes the general approach of retail additives built for consumer and light-duty vehicles. On a phone, each area appears as its own card so you can scroll through them one at a time.
Why the duty cycle matters. A pickup that runs to work and back has a very different life from a haul truck working around the clock, a highway tractor running 100,000 kilometres a year, or a combine working long days through harvest. Heavy-duty engines spend more time under load and burn far more fuel, and their emissions systems work harder. A treatment for that kind of work has to be thought out for that kind of work.
Why fuel quality matters. Fleets often fuel from many sources: cardlocks on the road, bulk deliveries on site and farm tanks that sit through the seasons. Fuel quality varies between them, and our product is designed with that variability in mind.
Looking at the whole fleet. For a single vehicle, any additive is a small purchase. For a fleet, small differences per unit add up across every litre and every machine. That's why we think about Rocket Juice in fleet terms, and why the calculator below works from your whole fleet's fuel use.
Slide or type your own numbers. The calculator works out your fleet's annual diesel spend and applies our 15% estimate to show what Rocket Juice Diesel Enhancer could save.
Your fleet
Estimated fuel savings per year
$0At of an annual fuel cost of $0
Estimate only, based on the numbers you enter and typical industry figures. Actual results vary.
Contact us for a quoteThe starting numbers are an example for ten heavy-duty highway units. Change the number of units, the kilometres each one runs, the average fuel use and the diesel price to match your fleet. The 15% factor is a planning estimate, not a guarantee. Your own result depends on your equipment, how it's used, your fuel and your conditions, so results vary. If you run equipment measured in engine hours rather than kilometres, the Mining and Agriculture pages have calculators set up for that.
Add Rocket Juice Diesel Enhancer to the tank before you fill.
Fill your diesel tank as usual, at the cardlock or from your own storage.
Get back to work, and reorder in the size that suits you.
Rocket Juice comes in 1 L jugs, 19 L pails, 205 L barrels and 1,000 L totes, so you can match the container to the way you fuel. Keep a jug in the cab for cardlock fuelling, or treat your bulk tank when a delivery arrives so every unit you fuel from it gets treated fuel. Not sure how much to add for your tank size? Call 1-780-723-0301 and we'll give you the right amount for each unit.
Running a larger operation? Ask about a free trial. Tell us about your fleet and we'll talk through what fits.
Long-haul and regional fleets, owner-operators and yards with bulk fuel.
Haul trucks, loaders and support fleets fuelled from site storage.
Tractors, combines and farm trucks fuelled from the farm tank.
No. Add Rocket Juice Diesel Enhancer before you fill, then fuel as usual.
Anti-Gel Rocket Juice is used instead of Rocket Juice Diesel Enhancer, not together with it. It's available by quote. See the Anti-Gel page or contact us.
Yes. Tell us your monthly diesel volume and the number of units you run, and we'll quote a price.
Rocket Juice is made in Edmonton and shipped across Canada. Pickup is available at 18215 114 Ave NW #101, Edmonton, AB T5S 2P6.
Shop online at listed prices, or contact us for a quote on pails, barrels and totes.
